LOG502 MoD 5 SLP Assignement (Logistics Design Alternatives) Essay

LOG502 MoD 5 SLP Assignement (Logistics Design Alternatives) - Essay Example The global market has become highly turbulent and competitive in most of the industries. In mobile industry there are many companies who have come up strongly and created a good impact in the global market. There is huge amount of competition in these industries with many major players like Nokia, Samsung, HTC, Motorola etc. The logistics system used by Nokia globally to have a competitive advantage over others is very agile (Schroeder 45-48). The agile supply chain and logistics system does allow the company to be flexible and also adapt to the changes in a quick time. This type of logistics system is been used basically to have a good response to the changes in demand in the market. The main focus of this logistic system is to have a good method of reaching to the customers and providing the customers the correct model at the correct time (Slack, Chambers and Johnston 89-94). In agile system of logistics the system is more dependent on the demand system than on forecast-demand. The extensive sharing of information among the suppliers and the buyers does create a lot of information for the company and as a result the inventory is filled with more of information than physical items (Branch 64-73). Nokia does use the best of information system and automated systems to make sure that they have a good communication with all the members of the supply chain network to make sure that they keep getting the information both about the products and also about the market de3mand on a continuous basis (Meindl and Chopra 45-53). This helps in a building a good level of integration among the partners of the entire logistics system. The distribution network used by the company is very extensive as it has got its warehouse and offices present in all the major cities across the world (Collin and Lorenzin, 43-49). From these warehouses the products are been send to all the retailers and the distributors based on the demand of each individual product (Waters 123-127). The mobile

Management Commitment And Participation Of The People Marketing Essay

Management Commitment And Participation Of The People Marketing Essay The firm applied advanced of human resources and for Social Policy;  the management style is based on management commitment and participation of the people. In addition, the company had a responsible corporate citizen, committed to the government, shareholders, customers, communities and consumers. Environmental objections are committed to business practices and taking into account the need to conserve natural resources and save energy is environmentally friendly. For example, guarantee that all products manufactured, imported and distributed  by Nestle Malaysia are certified HALAL by authorized Islamic certification bodies. Perhaps, Company shares through achieving sustainable and profitable long-term growth has been delivered. This brand has a wide area. Branding strategy is corporate. Part of the branding strategy is the brand plan for each product. This is an integrated strategy. The brands of Nestle area key power but the executive levels are very aware today that brands alo ne are not enough to win. From its beginning, Nestle developed its commerce globally and became aware of the  truth that food products have to be  closely connected to restricted  eating and  social custom. That is why Nestle form the very start has always shown reverence for various cultures and traditions. Nestle activities to complete self as much as feasible into the cultures and  traditions where it  is present, adding also to  the local setting its  own set of values. so, Nestle embrace cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. Also, Nestle believes that is activities can only be of long term benefit to the company if they are the same time useful to the local community. exactly, the environment is changing very quickly and in particular customers are looking for answer  to their concerns. To our view, global thinking and strategies can best be expressed through local action and commitment as showed as Nestle Malaysia. And of course, Nestle practical think globally act locally as well as thinking out of the box idea in their product and distribution with the help of strategic global marketing. Milo, a brand of chocolate/malt powder beverage of Nestle, which is once known in the past as number one brand in customers mind in Thailand. But nowadays Milo is not that well perceived as before but another manager, Oval tine, had triumph the position and become market leader in the segment. With the character of Nestlà © that employ general marketing strategy such as cost direction in business, the company is currently struggling hard time finding the competitive advantage for Milo, when it comes to face to face with its main rival, Oval tine. The main goal of this marketing plan is to provide marketing strategies, Explain and predict sales Milo become the market leader in Thailand. Models and concepts of modeling, SWOT analysis and Porters Five Forces analysis is being conducted to assist in the analysis of external factors. Product Milo the energy drink nestled into the Indian market in 1996. The responsibility of launching the drink in a market dominated by time tested Bourn vita and Boost was no easy task for Nestle. As the fifth player in the market for a coffee drink. , the drink was up against Bourn vita which had an enviable market share of 40% and SmithKline Beecham, a strong contender, especially in the south. After creating the worlds number one energy drink Milo and taste benefits, the attention shifted to presenting its emotional benefits too. Focus now on rebuilding brand image of a delicious energy drink into the extra energy to winning. New Milo is for active, growing children its energy releasing B vitamins give them the extra energy, vitality and stamina that make them winners. Milo, the chocolate milk beverage targeted essentially at teenagers in the urban marketplace is the fastest selling product here. The only surprise to find that rather than being grand children, senior citizens want to ma ke it your everyday bottle. Place Distribution is the most important thing next to sales. Sales are not possible if the distribution network is not effective. If product is not available in the market at the right place at the right time and the customer may lose a great product that can change it. Price The firm has several options for addressing the price. Domestically Nestlà ©s Milo manufactured finished products may be force to switch to offshore sourcing of certain component to keep costs and prices competitive. Another factor has been audited by the distribution in target markets. An extension or ethnocentric pricing policy describe that the per-unit price of an item to be the same no matter where in the world the buyer is situated. Nestlà ©s executive level monitor consciously on the freight and import duties according to the Malaysia market. Compliance or polycentric pricing policy allows the subsidiary or affiliate managers or independent distributors to create whatever price they feel is in very good condition. Price strategy Price strategy is a basic, long-term pricing framework, which establishes the initial price for a product and the intended direction for price movements over the product life cycle. The third type of pricing strategy is to manipulate prices, the pricing and the pricing is made available.  Malaysia, Nestle Milo current practice is that the market penetration pricing to charge relatively low price for a product where Nestle (Milo) initially as a way to reach a mass market. Choose the price strategy When Nestle Milo has decided the product price, they will choose a good pricing strategy that will give them direction of price movements over the Product Life Cycle. Nestle Milo are knowledgeable about higher prices. If the higher prices, they have to produce a good quality of Milo. In addition, competitors may affect pricing strategy. For example, if Nestle Milo introduces a new product that same with competitors, the price will be restricted and close to the price of competitors. But Nestle Milo able to differentiate and convince consumers they can set a higher price for the product. Promotion Using the consumer insight that mothers are driven by a need to support their sons hard work and help them succeed when under pressure, the agency launched an impressive ad campaign. The study showed that the campaign needs to Milo as a drink with two strong power delivery and taste perception. Thus a strategy was adopted wherein the agency targeted children belonging to the age group of 7-12 years and through them their mothers. The strategy worked and led to a 40% volume growth, with the market share growing to 8.8%. The agency came up with commercials addressed to children as the target audience and mothers as the secondary audience. The campaign proved to be successful with the drink emerging as the No. 2 brand in 3 out of 4 zones, and its market share growing to an impressive 11.4%. Not satisfied, the agency undertook another research, which revealed two issues that needed to be addressed immediately. Firstly the pester power, which in this category was not very high and secondl y, the fact that Milo s brand promise of winning was unfortunately being perceived as an advertising/ marketing claim. Hence Nestle embarked into yet another campaign, this time with the intention of improving the brand image by overcoming a mothers apprehensions and getting her to subscribe to the brand promise. Other than that it takes an active part in the sponsorship of sports event at both school colleges, they also distribute T-Shirts having Milo logo and other such apparel. This helps company to promote their product as well as build their Brand Awareness. Promotion Recommendation To make Milo being well-known all over the country, they should make a lot of  promotions which is dissimilar with the promotions that they have done before.Afterwehave  been  through  the  discussion,  we  have  all  agreed  that  Milo  can  wider  their  promotion by making a contest or a lucky draw. They just need to put a lucky number  behind the packaging and the end of the month, the will pick a lucky number and the lucky customer can redeem their price at the nearest Milos branch. Besides that, Milo can make a different packaging style. They should combine all their products in one pack that include mini pack of Milo powder, Milo energy bar, Milo fuse, and so much more. By doing this style of packaging, Milo can make all your delicious product promotion to a customer so that they are able to try all the products produced by Milo . If they interested with one or all the product, for sure they will but it again and again. This will increase the profit. .

Rise of the Roman Empire Essay -- essays research papers fc

Rise of the Roman Empire The legend about Rome’s origins puts the founding of the city at around 735 B.C. It is said that a Vestal Virgin gave birth to twin boys, Romulus and Remus, and claimed that they were the sons of the god Mars. The Vestal Virgin was the sister of a king. The king believed that she was lying and imprisoned her. He put her two boys in a basket and threw it into the Tiber River. A she-wolf found the twins and raised them. The twins, Romulus and Remus, came back and killed the king and founded the city of Rome. Afterwards Romulus and Remus fought and Remus was killed. Romulus was Rome’s first king and after he died, he became a god and vanished.   Ã‚  Ã‚  Ã‚  Ã‚  The Romans were tribal people who lived in central Italy and like other Latins; they tilled small plots of land pastured cows, pigs and goats and tended flocks of sheep. Moreover, they had a council of elders who chose the Chiefs of the tribes. Around 600 B.C the Etruscans a much more advanced people from the north conquered Rome. Consequently, from that time on, Rome was ruled by kings. The Romans learned many crafts from the Etruscans such as the use of bronze. They borrowed the Etruscan twelve-month calendar, the use of first and last names and developed their alphabet from an Etruscan adaptation of Greek. The Romans adapted many agricultural practices such as the growing of grapes and olives. From the Etruscans the Romans learned military strategy including the use of the unit called the legion which fought in phalanx positions. In 509 B.C however, the Roman nobles revolted against their king, Tarquin the Proud, and established a republic. By this time, Rome’s society was already divided into two groups, the common people called the Plebeians, and the nobles called the Patricians. The Patricians were the heads of the leading families of Rome. Instead of the king, they elected two consuls. The consuls ruled the state and led the armies, but they had power only for one year. The only people that were allowed to participate in government were Patricians. They ignored the wishes of the Plebeians. Consequently, in 490 the Plebeians revolted. They elected their own leaders called Tribunes and threatened to leave and found their own city if they were not given more rights. Since the Patricians needed Plebeians to serve in their army, they had to give in. This was the... ...normous indemnity that was imposed, ten thousand talents spread over fifty years, made the Carthaginians practically tributaries to their Roman conquerors. Hannibal would later be exiled and Carthage would never regain its former power. Hopelessly, the Carthaginians tried to stand up to Rome one last time in 151. The city was destroyed and its entire population sold as slaves. Throughout its early history Rome constantly came up new innovative ideas have the upper hand over its enemies. The Romans were a determined people that believed that ruling the world was their destiny and after the defeat of its’ greatest rival Carthage, they were now masters of the Mediterranean. Rome would never again be threatened until the empire’s fall hundreds of years later. The Romans would now begin to expand their empire past Italy, and with great success, come to rule the Western world. Works Cited http://www.geocities.com/Athens/Forum/1595/Romans.html Nardo, Don. The Rise of the Roman Empire. Gale Group: 1980 http://www.pbs.org/empires/romans/classroom/lesson5.html Polybuis, Obye. The Rise of the Roman Empire. Viking Penguin: 1980 http://www.hatethemainstream.com/article.php?sid=22

Sleep Deprivation and Teenagers

As a teenager and a first year post-secondary student, I can argue that as we get older, our amount of sleep gradually decreases. You have probably heard of the saying â€Å"The More, The Merrier,† and you might assume that according to this research paper, it means â€Å"The More Sleep, The Better,† but in reality and as a society, we believe that it means if you work more, do more, and do everything as fast as possible, you will achieve great success. The problem is that we have adapted to such a negative and wrong motto that it is affecting each and every single one of us teenagers.We need to be reminded of the consequences sleep deprivation has on important aspects of our lives, such as both mental and physical well-being, school, jobs, family, and relationships. Millions of students seek ways to keep themselves awake for a longer period of time and throughout the day. Popular culture has responded to our needs by creating material goods such as energy drinks, coffe e, electronics, and pills. It might keep individuals awake and might make them believe that they are full of energy, but at what point does the body and mind get the required nine hours of rest in order to function to its maximum capability?Students prioritize their lives but health seems to be one of the last on their mind. A recent survey by the American Academy of Sleep Medicine found that, â€Å"only 15% of teenagers regularly get the nine hours of sleep they need each night† (Foldvary-Schaefer, p. 9). This means Bhullar 2 that the other 85% are falling beneath the required amount. Lack of sleep can mean that the body is more vulnerable to diseases and virus attacks. At the same time it can interfere with memory, concentration, mood swings, mental abilities, and weight gain, just to name a few.Such things can lead to other problems like bulimia, loss of job, failure in school, and physical accidents. According to the National Highway Traffic Safety Administration, there a re as many as 100,000 car crashes every year involving a drowsy driver. Over half of the crashes involved adolescence (Thorpy, p. 6). If you give attention to the transformation between early years of elementary school and later years in secondary school, you’ll notice the change in sleeping habit and workload. The younger you are, the earlier you fall asleep; the older you are, and the later you fall asleep.As our bodies hit puberty, it experiences a shift in circadian rhythm, the body’s 24-hour clock (Behrens, p. 469). This means that younger children tend to feel tired around eight or nine at night, where as teenagers’ circadian clocks shift to a later sleep time of ten or eleven at night. The need to feel more like adults, by having an active night life seems to only add to the late night sleep. And on the other hand, movies, television programs, internet surfing, facebook-ing, and texting are added to the normalized lifestyle.Our school systems also play a big part in loss of sleep. Secondary schools and Post-Secondary schools have a stronger workload than that of elementary schools. Although you might believe that the amount of homework that students are assigned is the main reason that older students are sleep deprived or buried in books, it is not. The second reason is the scheduling. Older teenagers are expected to attend school at an earlier time, and complete all course assigned homework.At the same time they are expected to study to achieve high grades Bhullar 3 in order to start a career, to work at a job in order to learn the responsibilities as young adults, to succeed at making their parents proud, and to have a good time in order to enjoy life. As generations are introduced to the world, our culture continues to be developed. Parents believe that adolescence have an easy stress-free life and should be capable of achieving success by spending the least amount of time to achieve it.When in reality, adolescence are living a l ife almost identical to those of adults, and if anything, adults have fewer stresses. It is most likely that every house hold has at least one family issue which causes stress upon the children. Grown-ups, or people in general who are involved in these issues, seem to be blind to the affect it has upon others within the family. These kinds of situations also have an impact on sleeping habits and teenagers. The environment that we are surrounded by day-to-day is what influences the way we think.Apart from the relationship between family members, adolescence in different communities are maturing a lot faster and creating bonds between themselves and a mate a lot earlier in their lives. What is lost in this process for young teenagers is the knowledge of the negative affects that these relationships that they create have on their lives. It creates more responsibilities, therefore more stress. In a first person’s point of view, when you are in a serious and deep relationship, it can control the way you feel and act.Teenagers tend to be more stubborn, which means that if there is an issue in the relationship, they are most likely going to withstand talking to each other which, in most cases, causes problems falling asleep. Responsibilities are one of the key elements to life, and with it you may get something in return. Money being one of the outcomes requires knowledge in how to earn it, save it, and spend it. As parents, it is an important facet to life that should be taught at an early age in order Bhullar 4 to master it when you are older.Because of this, more and more young teens are forced to get a job and pay for their wants and needs on their own. There are two main points to this idea. The first being that a job alone would cause a lot of stress on an individual and if there is an issue, whether it has to do with the job or something else, it would cause problems that may lead to a loss of employment. Teenagers already struggle with stress, and work ing harder to keep a job or having to live off of what you have saved up because you may have lost your job, would only add to it.If you pay attention to the thinking process that adolescence must go through almost every day, it can or may have already resulted in stress. As I have previously stated, stress results in sleep deprivation. â€Å"We can’t learn to sleep less. While some people might adapt to sleep loss, and sleep necessity varies, sleep is biological function. There is no substitute for it† (Foldvary-Schaefer, p. 6). Although there are many consequences that are created by loss of sleep, there are ways that we are able to fix these problems. The main cure is simply sleep.But for those of us teenagers who have made it a habit to fall asleep late at night and wake up early in the morning, we are able to re-prioritize our lives. We are able to do things to release the stress that keeps us awake at night, and we are still able to enjoy life to its fullest. Wha t we need to do is sleep at least eight or nine hours of sleep a night, if we need to take a nap, take one no longer than twenty to thirty minutes long before three in the afternoon. Exercise or go for a run two to three hours before going to bed in order to release any worried thoughts or stress.Limit your caffeine intake and try to avoid smoking and drinking alcohol as much as possible. Don’t go to sleep hungry, nor go to sleep on a full stomach, and take a nice relaxing shower before getting ready for bed to calm your entire body (Foldvary-Schaefer, p. 195). Bhullar 5 Sleep may not seem as important as it is, but without sleep, we wouldn’t get anywhere in life. Teenagers need to be aware of the consequences it has on our physical and mental health, school, jobs, family, and relationships if we were to let our body suffer from loss of sleep.Our body and mind need the right amount of hours of rest in order for us to feel fresh and able to complete and deal with tasks that are given throughout the day. We should try and avoid as much stress as possible and make an effort to clear our minds before settling down at the end of the night. As of now, we should all adapt to a more positive motto: â€Å"If you work more, do more, and do everything as fast as possible, you will achieve great success, as long as you let your body recover from a long hard day’s work and give your mind a good night’s rest. †

The Battle of Fort Necessity

The Battle of Fort necessity, also know as the Battle of The Great Meadows, is considered the flashpoint of the French and Indian War that started on the morning of July3, 1754. The battle between British and French forces and their respective Indian allies, took place 65 miles north of Fort Duquesne (located at the forks of the Ohio River) in the Ohio River Valley in present day Pennsylvania (Purvis 143).Most notably the commander of the British Colonial forces was a 23 year old, Virginia military officer, by the name of Lieutenant Colonel George Washington who initially had been sent into the area with 200 men to assist with and protect the construction of a British fort at the forks of the Ohio. On April 20, 1754 news arrived that the French had already seized the fort and renamed it Fort Duquesne.(Marston 11,12). Washington began construction of Fort Necessity on 24 May after receiving intelligence that a party of French troops were moving against him (Marston 12). On 27 and 28 M ay, Washington took 40 militia soldiers and with the aid of his Indian ally, Half king of the Iroquois Confederacy, ambushed the French party killing 10 of their number, including their commander Joseph Coulon de Villiers (North 72).Washington knew that a strong French attack was imminent and retired to Fort Necessity to make preparations. With the arrival of Captains Lewis and Mackay and about 100 regular British soldiers a 2 few days before the battle brought the number of the garrison of Fort Necessity to around 400 men (Axelrod 216). On the morning of 3 July, 900 French and Indians, under the command of, Louis Coulon de Villiers (Joseph Coulon de Villiers brother), surrounded and attacked the fort.Washington had misjudged the distance from the wooden palisade his men had constructed to the wood line making their positions within musket range as well as having dug their entrenchments too shallow, to only about a depth of 5 feet. To make matters worse, it had begun to rain water l ogging the British trenches and fouling their muskets. After nine hours of fighting, with their supplies depleted and suffering not only losses under fire, but a considerable number of desertions, Washington accepted the inevitable and surrendered to the French (Marston 13).It would be the only surrender of his military career. 3 Works Cited Axelrod, Alan. Blooding at Great Meadows: Young Georg Washington and the Battle that Shaped the Man. Philadelphia: Running Press, 2007. Marston, Daniel. The French-Indian War, 1654-1760. London: Taylor and Francis, 2003 North, Sterling. George Washington: Frontier Colonel. New York: Sterling Publishing Co, 2006 Purvis, Thomas L. A Dictionary of American History. Hoboken, NJ: Blackwell Publishing, 1997