Company Analysis Exxon Oil Company - 1370 Words

Exxon Oil Company was established on January 1, 1973, in the United States as a result of a merger between Esso, Enco, and Humble oil companies. These three companies were held under Standard Oil of New Jersey, which was John Rockefeller’s company that dissolved during the 1911 Standard Oil Antitrust Settlement. On November 30, 1999, Exxon and Mobil merged to form the Exxon Mobil Corporation. At the time of the merger CEOs Lee Raymond and Lou Noto (1999) proclaimed, â€Å"This merger will enhance our ability to be an effective global competitor in a volatile world economy and in an industry that is more and more competitive.† (Exxon Mobil, 2014). Today Exxon Mobile is engaged in exploration, production, refining and marketing of oil and natural gas. The company’s headquarters are located in Irving, Texas and has a total of 75,000 employees globally, operating with a major presence in North America and Europe. In addition the company has an annual revenue of $420,868,000,000 and $32,580,000,000 in net profits (FY13), their NYSE:XOM is totaled at $95.82. (Exxon Mobil, 2014). However, due to new economic threats, oil, an inelastic commodity, may soon become elastic. This paper will discuss some of the economic threats hindering the oil companies, such as Exxon, and reveal the economic factors that are helping insulate the oil industry from those threats. Exxon Mobil and other oil industries are known as an oligopoly. â€Å"An Oligopoly is an industry dominated be a few firms thatShow MoreRelatedExecutive Summary. Current Profile. Exxon Mobil Is A Business960 Words   |  4 PagesProfile Exxon Mobil is a business that believes in a diverse workforce. The company believes in investing in its employees so the company can retain its workforce. Exxon Mobil also wants to provide its consumers with an energy source that lowers the global warming effects and the company can achieve just that by continuously investing in research and development. Future Profile Exxon Mobil has a research and development department that is evolving its technologies to stay competitive. The company is continuallyRead MoreEssay about Exxonmobil Study1654 Words   |  7 PagesExxon Mobil †¢ Multinacional americana †¢ ExxonMobil is the largest non-government owned company in the energy industry and produces about 3 percent of the worlds oil and about 2 percent of the worlds energy †¢ Resultado de la fusià ³n de Exxon y Mobil en 1998, en un acuerdo de US$ 73.7 billones †¢ Ambas empresas son descendentes de histà ³rica Standard Oil, fundada en 1870 por John D. Rockefeller †¢ Marcas: o Exxon o Mobil o Esso †¢ Casa Matriz: IrvingRead MoreMobil Corporation : Petroleum And Natural Gas Exploration Essay1668 Words   |  7 PagesBackground Exxon Mobil Corporation is one of the largest international petroleum and natural gas exploration/production companies in the world. The main focus of the company is energy, involving the exploration and production of crude oil/natural gas, manufacturing of petroleum products and the transportation/sales of these said products. The company includes hundreds of affiliates which divides its business units into three main areas; upstream, downstream and chemical. The upstream sectionRead MoreExxon Mobil1642 Words   |  7 PagesCompany Description Exxon mobile also know as Xom in the New York Stock Exchange is on of the largest producers of fossil fuels. Exxon engages in oil and gas exploration, production, supply, transportation and marketing in a global economy (Bloomberg). They hold over 13 billion barrels of oil in reserve. Exxon also has thirty eight refineries spread over 21 countries (Annual Report). The company also has a thought put capacity of 6.3 million barrels of oil daily. Target Market Exxon has a huge targetRead MoreA Brief Note On The American Multinational Oil And Gas Corporation Essay1193 Words   |  5 Pagesmultinational oil and gas corporation main office in Texas, United States. Founded by John D. Rockefeller s Standard Oil company, and was formed on November 1999, by the merger of Exxon and Mobil (formerly Standard Oil of New Jersey and Standard Oil of New York), and Now ExxonMobil is the largest refiner in the world. It is associated with Imperial Oil which operates in Canada. ExxonMobil is known as one of the world s largest companies by revenue, and the second largest publicly traded company by marketRead MoreFIN 370 Week 2 Industry Averages and Financial Ratios Paper Final Draft 1516 Words   |  7 Pagesreports determine the financial health of an organization. Solvent, efficiency, and profitability are compared by key financial indicators and ratios that measure several companies within the same industry. The publicly traded company chosen by Team A is ExxonMobil. â€Å"The largest publicly traded international oil and gas company in the world. ExxonMobil makes products that drive modern transportation, power cities, lubricate industry, and provide petrochemical building blocks that lead to thousandsRead MoreMerger Analysis Paper 1209 Words   |  5 PagesMerger Analysis Paper Exxon Mobil Corporation, formerly named Exxon Corporation, was incorporated in the State of New Jersey in 1882. On November 30, 1999, Mobil Corporation became a wholly-owned subsidiary of Exxon Corporation, and Exxon changed its name to ExxonMobil Corporation. ExxonMobil Corporation has several divisions and hundreds of affiliates, many with names that include ExxonMobil, Exxon, Esso or Mobil. ExxonMobil is the one of worlds largest integrated oil company. Exxon Mobil engagesRead MoreA Comparison of Exxon and Chevron1707 Words   |  7 PagesExecutive Summary Exxon and Chevron are no doubt some of the leading incorporated oil companies on the globe. Exxon Corp. is the second largest oil firm after Royal Dutch Shell, it is respected for getting the biggest revenue return in 2008 which no company in the U.S. have ever reported before. According to Wilson (2009) Chevron has managed to show a lot of profitability in the market despite the decease in its oil production. It graded as one of firms which made a billion dollars profit withinRead MoreCompetitive Analysis : Shell Company1683 Words   |  7 PagesCOMPETITIVE ANALYSIS Shell is the largest oil, gas, and energy company compared to Total, Exxon, Chevron, and BP. Shell is very competitive and innovative because they out-think their competition always change their strategy to be the best. Shell changed their name from Shell Oil Gas to Shell Energy to set them aside from the competition which was a brilliant move. Peter Voser, the Chief Executive Officer of Royal Dutch Shell stated, â€Å"We are delivering a strategy that others can’t easilyRead MoreEssay about The Significance of Ethics In Public Relations1442 Words   |  6 Pagesestablish certain goals and bounds that guide the work of PR practitioners. Public relations strategies are subordinate to this higher level strategy, which involves policy level decision making on the goals, alignments, and relationships of the company with stakeholders and other forces in the environment. Working in the context of the organization’s overall strategy, public relations practitioners must also develop separate campaign strategies that will enable them deliver public relations benefits

The Effects Of Slavery The Narrative Life Of Frederick...

The Effects of Slavery Throughout the life of a slave from the mid 1600s to mid 1800s they would become subjected to various methods of torture, some emotional and some physical, that would ultimately affect them psychologically changing their perspective of the world, simultaneously inspiring some to modify the social structure. Most slaves would unfortunately never experience freedom therefore the truth about their miserable lives would never escape the plantations that they were stationed in, luckily some slaves would manage to escape from time to time. One of these fortunate slaves was Frederick Douglass, a renowned advocate for freedom and equality who also exposed the mistreatment of slaves and encouraged people to join the†¦show more content†¦Most slaves also suffered through emotional torture living in extensive plantations. Slave holders usually resorted to restricting any personal information about themselves as Frederick Douglass states,† By far the largest part of the slaves kno w as little of their ages horses know of theirs†(9), while also preventing that slaves would gain any information that could be used to help the espace, â€Å" and it is the wish of most masters within my knowledge to keep their slaves thus ignorant†(9). This in turn would cause the slaves to feel as if they were some sort of wild animal. Likewise this manner of treatment would isolate them from the outside world, preventing them from acquiring information useful for their espace like reading and writing. Distinct slave codes were created to keep slaves under the white population as an anonymous writer for the History channel mentions,†Slave owners sought to make their slaves completely dependent on them, and a system of restrictive codes governed life among slaves†(Slavery In America 1) , which made it near impossible for slaves to move up in the hierarchy. Common procedures against slaves during their early years included the separation from their family and constant relocations to different plantations. This averted slaves from ever forming any meaningful relationships withShow MoreRelatedThe Brutalizing Effects of Slavery Illustrated in the Book, Narrative of the Life of Frederick Douglass1630 Words   |  7 PagesFrederick Douglass, the author of the book â€Å"Narrative of the Life of Frederick Douglass†, said â€Å"I saw more clearly than ever the brutalizing effects of slavery upon both slave and slaveholder† (Douglass, p.71). Modern people can fairly and easily understand the negative effects of slavery upon slave. People have the idea of slaves that they are not allow to learn which makes them unable to read and write and also they don’t have enough time to take a rest and recover their injuries. However, theRead MoreNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreThe Connection Between The Bondage Of Mind And Of The Body 921 Words   |  4 Pages‘bondage of mind’ and the ‘bondage of the body’ as found in the southern ideology justifying slavery; The notion of slavery seems foreign to the majority of people today, but for our ancestors and Frederick Douglass it was a very real part of life. The concept of slavery is one that people today find unfathomable, particularly in the justification of slavery and why people owned slaves. The institution of slavery is as old as civilization itself existing in various forms throughout the world, historyRead MoreEssay on Out of the Silence1445 Words   |  6 PagesThe slave narrative genre is an important part of American history. These stories are not only portraits of individual history, but also of American history. By reading the stories of the past we can better determine the path of the future. The personal stories of Fre derick Douglass and Harriet Jacobs are two excellent examples of the slave narrative genre in American literature. To be sure, bondage and oppression had a lasting and profound effect on both genders; however, men and women experiencedRead MoreEssay about Narrative of Life of Frederick Douglass893 Words   |  4 PagesPublished in 1845, ‘Narrative of life of Frederick Douglass an American slave written by himself’ is still the most highly acclaimed American autobiography ever written. It was published seven years after Douglass escaped from his life as a slave in Maryland. It describes his experience of being slave and his psychological insights into the slave-master relationship. The main focus is on ‘How he learn to read and write ‘and ‘the pain of slavery.’ The goal of this paper is to bring more insight analysisRead More The Affect Slavery Has On Family Life Essay949 Words   |  4 PagesSlavery: The Affect It Has On Family Life The Effec ts Of It The lives of Harriet Jacobs in Incidents in the Life of a Slave Girl and Frederick Douglass’ Narrative of the Life of Frederick Douglass, An American Slave includes diverse experiences that allow them to share common factors to relate to each others stories. Jacobs and Douglass were born during the slavery period in the â€Å"less harsh† regions of North Carolina and Maryland. Looking at and comparing their childhood, Jacobs and DouglassRead MoreNarrative Of The Life Of Frederick Douglass1126 Words   |  5 PagesAbigail De Rousselle Narrative of the Life of Frederick Douglass Critique Douglass, Frederick. Narrative of the Life of Frederick Douglass. Boston: Anti-Slavery Office, 1845. Ibiblio.org. Elegant Ebooks. Web. 29 Nov. 2015. Narrative of the Life of Frederick Douglass is an autobiography about Frederick Douglass a fugitive slave from Maryland. The book follows Douglass as he grows up under slavery and begins to recognize the cruel institution to which he is subject to, and ultimately leading to hisRead MoreEffects of Slavery1567 Words   |  7 PagesNelson | 5/6/2013 | Joanne Jahnke The Effects of Slavery Olivia Nelson May 6th 2013 Joanne Jahnke The Effects of Slavery Frederick Douglass and Harriet Jacobson both write their compelling stories on what life was like as slaves during 19th century America. Both narratives define the harsh life of slavery and the unforgiving effects that occurred during their time as slaves. In the same way, both stories reveal the theme of the evils of slavery but also given their different gender rolesRead MoreEssay about Frederick Douglass: The Story of Slaves by a Slave1063 Words   |  5 PagesFrederick Douglass: The Story of Slaves by a Slave After the American Revolution, slavery became a more significant component in the American economy. As a result of many slave owners being materialistic, slaves were overworked and treated callously. One such slave was Frederick Douglass. Through most of his life, Douglass was trapped in a typical slave environment. However, Douglass taught himself to read and eventually escaped the desolate life of a slave. After his freedom, Douglass wroteRead MoreAnalysis Of Narrative Of The Life Of Frederick Douglass1450 Words   |  6 PagesReid Champlin Mrs. Stack AP English, Period 7 14 August 2015 In His Own Words: Analysis of The Narrative of the Life of Frederick Douglass They say that one can never fully understand a situation until he/she is put into that scenario themselves. Too often, history is written by those who have only read and researched the issues, remaining distant and objective to get all the facts straight. While there is honor in this approach, one cannot experience the horror of war, the thrill of victory, or

Definitions of Anthropology Essay Topics Evolution

Definitions of Anthropology Essay Topics Evolution Not merely you will get a deep comprehension of human culture, but in addition you are going to learn several skills which may be applied to other fields. If you are fighting to produce an idea for a well-crafted paper, look at asking yourself a wide selection of cultural anthropology research questions. Or, you can want to research how you think their role will change later on. To increase your odds of performing better and having a suitable grasp of the concepts taught in the many cultural anthropology topics, you need to focus on your professor in class. At the exact same time, it's tricky to figure out which specific facets of human life ought to be discussed. It's not clear which specific human culture you need to speak about. The analysis finds out if there's any inclusive plan to keep up the generation of power at the exact same time empowering the ethnic group to perform the means of their living. For instance, you could look at specific geographic regions of the world to observe how certain phenomena affect them. Writing a critical essay doesn't mean focusing just on the most negative facets of a specific reading or theory. Five Best Topics on Evolution Since evolution covers several social and academic places, the option of topics could be diverse. Because of it there's a list of particular traces in writing anthropology essays. All you need to do is to make your first on related areas like interesting anthropology topics you will get your login details by your email address. The Downside Risk of Anthropology Essay Topics Evolution Do not allow their convincing promoting language persuade you they can help save you from your dire academic circumstance. Medical anthropology topics manage the social, cultural and biological aspects that influence general wellness and wellbeing of a specific society. Students should select a topic that they're interested in since it will make the writ ing process simpler. Conclusion Many students find it difficult to compose impressive conclusions. To put it differently, it's a cross-cultural study. On the flip side, deductive system of scientific research begins with an overall theory from which scientists develop testable hypotheses. Furthermore, it is likewise necessary for anthropological researchers to comprehend when and where such biases could possibly be present in an interpretation. Students studying within this field may locate a range of fascinating statistics and respective views from economic and political standpoints. The Dirty Facts on Anthropology Essay Topics Evolution Anthropology courses are often sequenced to enable you to master the skills required to synthesize relevant literature by the minute you must create an anthropology thesis. Anthropology students usually write essays on several anthropology topics based on the sub-branch under study. It entails a great deal of projects you will have to wr ite. It is an interesting study area. Ethnography, that's the broadest, addresses the systematic study of cultures. There are plenty of courses that truly fascinate students. Studies can be a little exhausting sometimes. Anthropology is an intriguing subject. Do not offer another thought when you desire an Anthropology dissertation topic. Biological anthropology topics concentrate on the evolution of humans with time. Anthropology research paper topics might vary depending on the kind of Anthropology class students are taking. Hence, there are various branches of Anthropology within the principal grouping and we discuss a number of them here. To start brainstorming ideas, students may use these topics. When the student has chosen an idea, they ought to immediately begin researching information about the subject. Selecting reliable ideas might not be easy particularly for those that are beginners in the area. Some tips are useful once you require a topic that is appropriate for you. It will help to be certain that the research that you plan to carry out is related to the topic. These steps are like those observed in writing an overall research paper. These steps offer a guide about how to compose an anthropology paper. The very first step is to assess the topic to determine all the necessities of the paper. You ought to make sure you take pleasure in the topic that you need to compose your paper on so the remaining portion of the procedure is easier. Indicate the vital details like the subject of the paper, the education level, the amount of pages you desire, the guidelines to be followed and the shipping date. You may easily monitor the advancement of your paper. Also, it's important to come up with an outline of the paper and stick to the structure pattern. Top Anthropology Essay Topics Evolution Choices If you're not that interested, it will get more of a task and that is going to cause it to take a whole lot longer. One of the fundamental things which you will need to keep in mind in essay writing is to organize. Because of this, you should focus on your lecturer's instructions. Enjoy our completely free writing help.

Asset Pricing Model-Free-Samples for Students -Myassignementhelp

Question: Write a Literature on the Historical account of the Development and Application of Capital Asset Pricing Model in Managerial Finance. Answer: Introduction This study deals with understanding the concept of Capital Asset Pricing Model and purpose of CAPM model in executive business. In this particular assignment, proper emphasis has been given on the theories of CAPM model and how it is helpful for the financial managers (Zabarankin, Pavlikov and Uryasev 2014). The current segment explains about historical account of the progress as well as purpose of Capital Asset Pricing Model in supervisory business in the most appropriate way. Historical account of the development and application of Capital Asset Pricing Model in managerial finance Capital Asset Pricing Model is one of the asset pricing theories that estimate the cost of capital for business firm for the purpose of assessing the performance of managed portfolios. This particular pricing model offers powerful as well as pleasing predictions on matters relating to risk measurement and the relation between expected return and risk (Moosa 2013). The empirical problems of CAPM model show theoretical failings those results to get simplified assumptions. Capital Asset Pricing Model is used for describing the relationship between risk as well as return in the most appropriate way. CAPM can be used for pricing of risk securities and this model was introduced in the year 1964 as an extension of the Modern Portfolio Theory (Barberis et al. 2015). In addition, the theories explore ways where investors need to construct portfolios that have minimal risk levels for maximizing returns. This pricing model is used by financial professionals for calculating the required return t hat is based on risk measurement. The model particularly relies upon risk multiplier that is known as beta coefficient (Berk and Van Binsbergen 2016). It is the responsibility of the business financial manager to calculate the cost of equity capital of business enterprise. It is quite a difficult task to estimate the cost of equity and often result is subjective by nature as well as open to question as a reliable benchmark. In addition, Capital Asset Pricing Model is one of the tools that explain how financial markets price securities as well as formative expected returns on capital investments. Furthermore, the model give details about the method for quantifying risk as well as translating that risk into estimates of expected return on equity (Dempsey 2013). By using CAPM model, it will be easy to understand the nature of predictable cost of equity. This model cannot be used in separation as it explains in detail about world of financial markets. CAPM is a tool that deals with risks as well as returns especially on financial securities. In addition, the rate of return need to be ascertained by an investor for receiving from buying a common stock as well as holding it for specific period of time as it equals cash dividend received and adding up capital gains (Fama and French 2017). Conclusion At the end of the study, it is concluded that CAPM can be used by financial managers as it supplement with other techniques as well as their own judgment for developing realistic and useful cost of equity calculations. Capital Asset Pricing Model shows hypothetical illustration of the performance of economic that need to be engaged for estimating cost of equity capital. The above analysis puts emphasis on understanding all the factors that govern use of CAPM model by financial managers in the most appropriate way. Reference List Barberis, N., Greenwood, R., Jin, L. and Shleifer, A., 2015. X-CAPM: An extrapolative capital asset pricing model.Journal of Financial Economics,115(1), pp.1-24. Berk, J.B. and Van Binsbergen, J.H., 2016. Assessing asset pricing models using revealed preference.Journal of Financial Economics,119(1), pp.1-23. Dempsey, M., 2013. The capital asset pricing model (CAPM): the history of a failed revolutionary idea in finance?.Abacus,49(S1), pp.7-23. Fama, E.F. and French, K.R., 2017. International tests of a five-factor asset pricing model.Journal of Financial Economics,123(3), pp.441-463. Moosa, I.A., 2013. The capital asset pricing model (CAPM): the history of a failed revolutionary idea in finance? Comments and extensions.Abacus,49(S1), pp.62-68. Zabarankin, M., Pavlikov, K. and Uryasev, S., 2014. Capital asset pricing model (CAPM) with drawdown measure.European Journal of Operational Research,234(2), pp.508-517.

The Impact of Audience Fragmentation on Public Service Broadcasting

Introduction Over the past few decades, media audiences have experienced fragmentation in many countries such as the United Kingdom, the United States, and Australia partly because of increase in media choices. Audience fragmentation and media polarization are common in today’s generation dominated by technology and the new media.Advertising We will write a custom essay sample on The Impact of Audience Fragmentation on Public Service Broadcasting specifically for you for only $16.05 $11/page Learn More Audience fragmentation is caused by media proliferation, which makes the broadcast opportunities more diverse posing a challenge to media providers and advertisers. The media proliferation means that the media content, once a preserve of specific outlets such as public broadcasters, is now available in all platforms, which results to a more participatory and fragmented audience. While this may be good for democratic development, it presents major ch allenges that affect mainstream media financially (Benkler 32). Society and audiences in many countries are changing in line with the developments in media technology, the new media, and the internet. In Australia, the audience is increasingly becoming fragmented particularly with regard to television viewing. In 2009, about 84% of all Australian households were audience of free-t-air TV, which, however, was shared with three other major stations (FreeTV 12). Audience fragmentation in Australia has arisen due to increase in the number of commercial channels. By the end of 2010, the number of free-to-air channels grew sharply with the licensing of six additional government-sponsored and commercial television channels further contributing to audience fragmentation (FreeTV 9). Public broadcasters have responded quite positively to the changing media environment. Radio stations, television networks and other content providers have rapidly shifted their services to involve the internet. At the same time, public broadcasting has adopted more personalized services and products to meet the diverse needs of the consumer in a fragmented society (Murdock 54). Despite the stiff competition occasioned by media proliferation, public broadcasting is best suited in delivering and receiving content that informs, entertains, and educates a fragmented society through the new media and the internet in line with its original mission and therefore public broadcasting is still necessary even in the face of audience fragmentation and proliferation of media outlets.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Principles of Public Broadcasting The commercial broadcasters often offer programs that propagate their commercial interests. In contrast, public broadcasters’ mission is to offer a balanced programming that focuses on public and governance affairs while being politically ne utral and non-commercial (Tomaselli 31). However, with the recent advancements in technology and the emergence of the new media, which has led to audience fragmentation, public broadcasters appear to compromise their initial mission. Among the principles of public broadcasting is its quest to be universally accessible and have a universal appeal (Tomaselli 34). By integrating technology like digital Audio broadcasting (DAB) into public broadcasting, public broadcasters have been able to increase their reach in most countries. In Australia, DAB digital radio is broadcasted in five major metropolitan areas with the community radio sector shifting to digital broadcasting to increase accessibility (Free TV 12). Public service broadcasting should be available to everyone regardless of his or her geographical location. In Australia, a digital community radio was launched on May 2011, to offer a broad range of digital content and increase accessibility of public broadcasting (CBAA). Unlike commercial broadcasting, which is governed by commercial and advertising interests, public service broadcasting plays a crucial role in dissemination of unbiased information to the public. It offers a forum for public debate on issues affecting the people, which enable people to make informed choices. In this way, public service broadcasting allows people to express their opinions on contentious issues and in the process fosters cohesion in the society. Public broadcasting also empowers citizens owing to its programs that cover governance and political issues (Tomaselli 39). This phenomenon enhances the quality of life of individuals and social groups can participate in issues affecting their economic and social lives. Public broadcasting, therefore, offers actual and unbiased information, which promotes free opinion formation as compared to other commercial broadcasters and this trend makes public broadcasting necessary in the society even in the wake of audience fragmentation and media proliferation. Public service broadcasting also takes into account the interests of the minority within the society with an intention of promoting social cohesion. The central issue, however, is whether public broadcasting can be detached from government interests given its source of funding.Advertising We will write a custom essay sample on The Impact of Audience Fragmentation on Public Service Broadcasting specifically for you for only $16.05 $11/page Learn More Public broadcasters are expected to exercise independence from political interference or commercial interests. However, absolute independence is often difficult in practice. In addition, the public broadcasters need to emphasize on quality programming instead of multi-channeling, which is common in commercial broadcasting to support the programs. The Australian Broadcasting Corporation (ABC) increased the number of channels, which has affected the quality of its programming and stretche d its resources (Frangopoulos Para. 2). Public Broadcasting and the New Digital technologies The technological developments have made it easier for both the media providers and the users to move across the media platforms. Digital technologies have led to the new media commonly referred to as â€Å"social media†, which also has contributed to audience fragmentation. These include social networks like Face book, video sharing media such as You Tube and search engines such as Google and iTunes (Webster 371). The social media, unlike the traditional media, aim at increasing their popularity and in the process attract more audience. To achieve popularity, many of the social media compete for audience by offering attractive user-friendly options to attract the attention of the users. Unfortunately, the attention of the public is limited and scarce. The focus of the new media is to catch the attention of the audience as the prerequisite for attaining their social and economic objec tives (Davenport and Beck 65) and this has led to the proliferation of the social media further contributing to audience fragmentation. However, integration of public broadcasting and social media allows the public to debate on national issues more effectively. The media users also contribute to audience fragmentation as they usually choose the media products they prefer. The user preferences are reflective of their attitudes, their needs, or tastes. The audience can opt to remain loyal to a particular genre provided by a given media or sample a diverse range of media genres. Users preferring a particular genre especially with regard to news lead to a highly focused audience known as â€Å"gated communities† or â€Å"enclaves†, which lead to audience fragmentation (Iyengar and Hahn 112). The users are expected to understand the media environment in which they operate.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the proliferation of the media outlets especially the digital media makes perfect understanding of the digital marketplace almost impossible. In addition, the diversity of the media products makes informed user choice difficult. Users cannot even be sure of which brand would provide the desired gratification and therefore have to sample different media outlets. Public broadcasting offers better means through which the public perceives and addresses public affairs through digital technology and the new media forms, partly because public broadcasting, owing to its focus on public affairs, enjoys a higher level of public trust than the commercial broadcasting. In addition, public broadcasting focuses on universal accessibility and therefore, the new technologies offer a platform to increase its reach in line with its mission. Forms of Media Fragmentation The proliferation of media outlets like channels and websites or media products as music or movies play a significant role i n audience fragmentation termed media-centric fragmentation. Under media-centric fragmentation, the media providers are arranged from the most popular to the least popular using data derived from monthly visitors or total sales reached in a month conducted by independent providers (Anderson 54). In media-centric fragmentation, the audiences are spread across many media outlets. In Australia, rationalization of the audience is high and continues to increase because of restrictions that prevent multi-channeling. By 2009, free-to-air TV (FTA) had an estimated audience of 84%, which it shared with three other commercial TV stations (FreeTV 16). In 2011, three national TV channels, three more channels that are commercial and Pay TV have entered the market. However, government restrictions prevent multi-channeling involving FTA broadcasting (FreeTV 13). This has contributed to audience fragmentation as users and advertisers migrate to other media including the new media. Despite the conti nued fragmentation of the audience, public broadcasting remains a reliable means of promoting social cohesion while promoting diversity of culture. The public broadcasting works is even more useful in a fragmented society as the individual needs of social groups and community public service broadcasters address minorities more effectively. Fragmentation at micro-level involves the distribution of each individual’s use of media across many providers. People become specialized in their patterns of media use by becoming concentrating on a certain class of media products or media outlets that deliver the desired services. In addition, under the micro-level fragmentation, the characteristics of the audience e.g. age or gender is common. The audience relies on subsets of the available media, at a micro-level, on a daily basis to obtain relevant information in the complex media environment. The public broadcasters through its range of educative and informative programs can attract a ll different segments of audience as they discuss political, economic, and social issues affecting their lives. Another form of audience fragmentation relies on a macro-level way of perceiving audiences based on the media they use. This approach can identify the audience for a particular media outlet and by doing so; it is easier to determine how the public attention is spread across the media environment. The macro-level fragmentation can evaluate channel loyalty and audience flows within the media environment (Napoli 67). According to Webster, analysis of the media environment which indicates that users do not spend a lot of time in gated communities but rather sample a variety of media products to satisfy their needs (378). The Future of Audience Fragmentation In spite of audience fragmentation caused by interactions between media providers and users, public broadcasting remains an important source of media products. According to Webster, most media users do not spend much time i n niches or gated communities nor does typical users consume particular media products only, rather most of them range widely across the media outlets as they search desired media products (381). The audiences may appear highly fragmented but they do not stay long within the niches or gated communities. Majority of the users have rather varied media repertoires, which are specialized subsets of media that provide desired media products at particular times. This implies that the micro-level and macro-level fragmentation have no much impact on the consumption patterns of the audience. In fact, the public prefers to associate and debate public affairs. The public broadcasting offers an ideal platform for citizens to be informed on national issues and contributes to national development. Moreover, despite relying on different media repertoires, users can still get the same products and the traditional media remains a preferred source of quality media content. The popularity of the media providers is fundamental to the future distribution of audiences across the media environment. Anderson beliefs that the many media offerings or choices offered would contribute to audience fragmentation in the future (181). Frank and Cook, on the other hand expect that high concentration of the audiences will continue to be experienced in the digital media as compared to other forms of media (56). Moreover, in the digital media, because of differential quality of the digital media products, there will be less audience fragmentation. Due to the diversity of the digital media products and the social nature of the digital media, it is likely that the digital media will become more popular than the traditional media. Audience fragmentation is not likely to be high in digital media as the quality of media products is not normally uniform. Assuming the prices are fairly the same, the audience choices would gravitate towards the digital media that offers high quality choices. As Caves no tes, most content providers and the users alike tend to prefer high quality media products if they can afford them (33). Digital media provides a platform for providers and the users to access high quality services on demand, which effectively reduces the available choices and concentrates the audiences around the best media options thus reducing audience fragmentation. The social nature of the digital media consumption makes digital media more desirable. Through social media networks like Facebook, You Tube, and Twitter among others, few programs, or sports events contribute to live audience debates on various topics, which the public broadcasting service can use to propagate its mission. The social networks also allow simultaneous media use especially alongside television viewing. Twitter and Facebook allow conversations on a virtual space, which concentrates the audience on these networks as they discuss topics they find noteworthy. Since the digital media products are more diver se, the users rely on recommendation systems that guide their consumption. While the media recommendation systems may vary across the media environment, they are mostly directed at promoting the popular media products or media outlets relying on the information on what other have chosen (Webster 389). Nevertheless, the digital products, the media outlets, or their content only varies slightly. The major concern about audience fragmentation is its economic impact on advertising as companies find it difficult to reach the intended market due to audience fragmentation. Contrary to these concerns, fragmentation, and the large number of media channels actually allows practitioners to reach a large number of audiences and can even provide access to additional audience. In order to maximize reach, advertising should be carried out across multiple media channels (Ephron 19). A study conducted by Newstead to establish the strategies of maximizing reach to the Australian market, found out tha t, extending the media coverage coupled by distribution over a wide range of media during advertising increases reach efficiency of between 2-46% (Newstead 76). Despite the proliferation of media outlets, the media outlets offer more or less similar content, which makes public broadcasting even more reliable as a source of information. Conclusion It is evident that the proliferation of commercial media outlets has influenced public broadcasting in many ways. However, public broadcasting in many countries remains the appropriate means of promoting public interaction. Due to competition from commercial broadcasters, public broadcasting has adopted different broadcasting methods involving introduction of diverse programs tailored for specific social groups, more interactive programs that make use of the new media, and introduction of appealing media content. In addition, public broadcasting has made use of digital technologies to promote accessibility in line with its mandate. All this has translated to public broadcasting playing an important role particularly with regard to promoting social cohesion. In conclusion, public broadcasting is still necessary even in the wake of recent proliferation of media outlets and audience fragmentation. Works Cited Anderson, Craig. Free: The future of a radical price. New York: Hyperion, 2009. Benkler, Yunus. The wealth of networks: How social production transforms  Markets and Freedom. New Haven, CN: Yale University Press, 2006. Caves, Richard. Switching channels: Organization and change in TV broadcasting.  Cambridge, MA: Harvard University Press, 2005. Community Broadcasting of Australia (CBAA). â€Å"Sidney Community Radio Digital Launch†. 2011. 3/6/2011. Web. Davenport, Tim, and Beck, Julie. The attention economy: Understanding the new  Currency of business. Boston, MA: Harvard Business School Press, 2001. Ephron, Eric. â€Å"More Weeks, Less Weight: The Shelf-Space Model of Advertising.†Ã‚  Journal of Advertising Research 23.1 (1995): 18-23. Frangopoulos, Angie. ABC’s purpose lost in 24-hr transmission, 2010. Web. Frank, Rodger, and Cook, Peter. The winner-take-all society: Why the few at the  Top get so much more than the rest of us. New York: Penguin, 1995. FreeTV. Industry Report: 2009 Year in Review. FreeTV Australia. 2010:9-16. Iyengar, Steve, and Hahn, Kim. â€Å"Red media, blue media: Evidence of ideological Selectivity in media use.† Journal of Communication 59.1 (2009):110-115. Murdock, Grace. Citizens, consumers, and public culture. London: Routledge, 1992: Napoli, Peter. Audience evolution: New technologies and the transformation of media  Audiences. New York: Columbia University Press, 2011. Newstead, Kim. Best-practice media scheduling a practical application. Adelaide: University of South Australia. 2010. Tomaselli, Robin. â€Å"Public Service Broadcasting in the Age of Information Capitalism.†Ã‚  Communicare 8.2 (1989): 27-41. Webster, Gor don. â€Å"Beneath the veneer of fragmentation: Television audience Polarization in a multichannel world.† Journal of Communication 55.2 (2005): 366-389. This essay on The Impact of Audience Fragmentation on Public Service Broadcasting was written and submitted by user Jaylen Ochoa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Truth Hurts!

said, but that person still gets the point. A harmless lie and a hurtful truth are alike one another in that both will eventually cause pain. Both of the two painful possibilities can be helpful to a person. On one hand to be told the truth you can potentially fix or rework the problem. When told a lie it could be helpful in that you won’t overreact or become upset. A hurtful truth is a truth that is told to you that is distressing. This kind of truth may cause a stinging sensation but with calm rational thinking and plenty of forgiveness it will subside within a few days. Sometimes a hurtful truth is exactly what a person needs t... Free Essays on The Truth Hurts! Free Essays on The Truth Hurts! Ouch! The truth hurts, or would a lie hurt worse? Many a time people say they want to know the truth, but if that truth inflicts pain is it still worth it? When you have food in your teeth and a friend lets you know do you thank them, or do you wish they had kept their mouth shut. Although, when they told you, you where quite possibly embarrassed, it passed. In the long run you should have been grateful. Your friend saved you from a potential worse embarrassment to come. Many things are much more important than a miniscule amount of food stuck between the crevices of your teeth. These are the things that make the question on saving a person from pain and inflicting it unintentionally a hard one to answer. A harmless lie is an untruth told for some reason to accomplish one thing or another. A type of lie told about the size of a fish that was caught but â€Å"got away.† A person might also tell a fib to keep another person from pain. Say that person A tells person B that person C has an ugly haircut. When person C asks person B what person A told person B, it would not be in person B’s best intentions to tell person C the truth. Person B could say that person A said that person C’s haircut was ok but that they liked it the way that it was before. Thus, person B protects person C from the harsh words said, but that person still gets the point. A harmless lie and a hurtful truth are alike one another in that both will eventually cause pain. Both of the two painful possibilities can be helpful to a person. On one hand to be told the truth you can potentially fix or rework the problem. When told a lie it could be helpful in that you won’t overreact or become upset. A hurtful truth is a truth that is told to you that is distressing. This kind of truth may cause a stinging sensation but with calm rational thinking and plenty of forgiveness it will subside within a few days. Sometimes a hurtful truth is exactly what a person needs t...

The Therac-25 and Its Accident Investigation Case Study - 2

The Therac-25 and Its Accident Investigation - Case Study Example the principal of accelerating electrons so as to create high energy beams that can be used to destroy any cancerous cells without affecting the other surrounding non- cancerous tissues. For shallow tissues, accelerated electrons were enough to treat them but for the deeper ones, the electrons beams have to be converted into X-ray photons. The machine consisted of hardware and software that helped the machine run. The software also monitored the functionality status of the machine and turning on the beam. It was also responsible for turning off the beam and detecting any malfunctions. The software was responsible for running most of the machine functions in conjunction with the hardware. This therefore means that any small bug in the software will lead to malfunctioning of the machine. The software for running the Therac-25 was not extensively tested before it was deployed for use. This was due failure to follow proper system development and implementation practices. Also the programmer didn’t provide enough documentation about the machine and software errors that could guide operators on when there is malfunction and what to do. The operators therefore were in the dark most of the time despite the machine displaying various error messages as they thought was normal. The hardware that was used to measure the dosage always provided a wrong dosage reading when it as overloaded. Instead of providing a high reading instead it displayed a low reading when it was actually so high. Another defect was how the machine was made to be operated. The machine was made that the operator and the patient were to be in separate rooms to minimize effect of radiation to the operator. Therefore in case there was any overdose and the patient complaining, the operator could not hear it. Also the operator could not ascertain whether the patient was in the right position every time. This was risky and costly assumptions that lead to the occurrence of the accidents. Therefore, software